Thursday, August 29, 2013

Beer Innovations

Just when you think you have seen it all in our industry, they always seem to come up with something new and interesting! In particular, I am talking about the beer industry. Over the course of the last few years, it seems that this sector of the liquor industry has seen the most changes.

From the strong emergence of craft brewers, to all new styles of beer that are becoming quite popular, it is almost hard to keep up with all of them. I recently came across an interesting article regarding a few recent beer innovations we will be seeing in the near future.

The first innovation comes from Australia that is now starting to hit the bar scene. It is a hangover fighting beer that incorporates electrolyte replacement capabilities of those found in sports drinks. Research has lead to a development in adding electrolytes without affecting the flavor of the beer. Although slightly less alcohol, you still get the same great taste while rehydrating yourself. Similar to those found in Gatorade. Which in the end, means less of a hangover. Will this encourage more or less drinking though?

The other interesting new idea involves a beer-making process from Japan. How many times have you gone to a ball game and after spending $8+ for a cup of beer, you find yourself struggling to gulp it down because it had gone warm? Researchers from Japan have designed a process to keep the beer colder for much longer.

It is a two step process where a glass of beer is first poured leaving 1-2" from the top. Next, a machine similar to those which produce soft serve ice cream dispenses frozen 23 degree beer on top to form a so-called lid above the beer. This has been proven to keep the beer chilled for an extra half hour.

The process named "frozen agitation" creates this foam from air that is blown into the beer as it is continuously stirred and chilled. (Click here to view the video showing how it's created.)  This beer has become very popular in the far East and has recently been served at Los Angeles Dodger games.

Although it may take some time before you see these two new ideas make it our way, you just never know what they are going to come up with next!

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