Wednesday, March 5, 2014

The Death of the Phone Book

Just a few weeks ago, we decided that we would end our run in the yellow pages. And it sparked a long, drawn out conversation among our advertising group about how often we actually use the yellow pages.

With the advancement of technology and our smart phones being handheld computers, the accessibility of getting information on anything we want is literally at the touch of our fingertips. The use of a physical book has become obsolete when anyone can Google virtually any style of food or restaurant when trying to figure out their dinner options.

Like most of us already know, websites like Yelp and TripAdvisor offer quick and easy access to reviews about food and service. They usually offer a link to a restaurant's website where menus can be located or an app to make it that much quicker to access. From a business standpoint, this is relatively much less expensive than having to pay someone to design a page, and then pay to have it in there until the next issue is sent out, while on a computer it can only take a matter of minutes to set up a webpage.

Being that this isn't a large chain restaurant, we're always looking to get our name out to the masses without breaking the bank. We do our best to try to keep track of how our customers find us, and very rarely do we here anyone tell us they "looked us up in the phone book." While the phone book is old fashioned and traditional, it's time to face the facts that the future most likely won't have room for it, at least not in book form.

Even though we are phasing ourselves out of one reference book, there are many many more tools to find us.  And as always, we're just a phone call away... or a quick browse through your phone works just as well.

1 comment:

  1. I had your phone number tattooed on my arm. I don't need to read it anymore. I have it memorized. I'm not tech savey, no Smart Phone etc., so I do use the phone book...just like the pioneers did.