Wednesday, June 25, 2014

How the Lunch Hour Died

The lunch hour is dead according to a recent video published by Wallstreet Journal Live. Surveys are being conducted on what percentage of Americans still go to lunch for their one hour lunch break. The results were very interesting.

We have been saying for years now that the lunch hour has all but died. We've noticed the trend happening and have had to adjust the way we do things. Quite frankly, the average person just does not have time. We all have too much to do in a very short period of time, and we need to utilize every hour we have, even if that means foregoing lunch..............and we are!

The study indicated that if you take a one hour lunch, you are easily in the minority. People still receive that midday break, but it's what they do with that hour break that is a true indicator of lunch's demise. A majority of people will just work right through lunch, but those who don't are utilizing their time differently. They are actually taking their lunch and running errands or getting haircuts... trying to accomplish all the things they need to get done.

Businesses have had to adapt and create a new trend: salons or now offering the power hour of a haircut, manicure and pedicure; nice steakhouse restaurants are offering a $40 steak meal in 40 minutes. Everyone is trying to find ways to lure people in during lunch break.

The bottom line is time. We just don't have it for whatever the reasons may be. Grocery stores have indicated a 28% uptick in grocer prepared food. Meaning we walk into a deli, grab a pre-made sandwich, and out the door we go. Eat and run! Or eat and get right on the computer / ipad / iphone and check email.

Not all of us remember the four martini lunch, but wouldn't it be nice to have time for even a one martini at lunch? Technology is supposed to make our lives easier, but if so, why don't any of us have time to sit down and relax?

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