Wednesday, February 5, 2014

Valentine's Day Specials

As you can well imagine, Valentine's Day is one of the better days for business in the restaurant industry. For establishments like ours, New Year's Eve is the number one day for sales, while Valentine's ranks second and Mother's Day third.

While our culture has not figured out a way to move New Year's Eve to a different day, it does seem as though many people have started to migrate Valentine's to different days. With Valentine's Day falling on a Friday this year, it could mean that people stretch their Valentine's Day dinner out all the way through the weekend. Some like to skip the crowds and go for a quieter evening on Sunday night as opposed to Friday or Saturday. The real romantics still go out on the actual Valentine's Day, but when the calendar falls like this, we have to get ready for two Valentine's days......Friday and Saturday. I can see Sunday being very popular for fellow hospitality employees that have to work through the holiday weekend. So we will treat Friday and Saturday both as Valentine's Day!

One of the really nice advantages that we have for Valentine's Day is the amount of space. We set up our banquet room in nice comfortable four tops. My preference for a romantic restaurant meal is for 2 people to sit at a four-top with both of us facing out to the crowd and the action. There will be no "deuces" in our dining room. With as much room as we have when we add in the banquet room, we can promise you that you will not be cramped and the noise won't crowd out the sweet nothings that you are whispering. Also, one other really nice thing about our layout is we do not have one aisle table.

As far as operations go, it is one of my favorite nights of the year to work. Everyone seems to be in such a happy, casual and loving mood. The kitchen also likes it because coordinating orders for two people is so much easier than sending out larger groups. We have a whole collection of love songs that are playing in the background and we decorate with an assortment of nice floral arrangements.

Valentine's is probably the biggest splurge day of the year in our business. A dozen roses or a lobster, what's your preference? For the splurgers in our crowd besides our regular menu of great steaks and seafood, we also have lobster, filet, leg of lamb, decadent desserts and chocolate covered strawberries.

Every couple seems to have a habit on Valentine's Day. Whether you will have yours on Friday, Saturday or Sunday, let us become your Valentine habit.

Accepting reservations online or by phone: 815.224.4545

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