Thursday, February 18, 2016

Introducing Beer Bombers

by Jim Lannen

One thing I've always loved about the restaurant industry is experiencing something new almost every day. A major part of the business is trying to keep up with the ever-changing trends of consumers... and I've seen all kinds throughout the years.

Right now, beer and bourbon are what's hot. And this trend only continues to climb. The craft beer market has seen substantial growth over the last 5 years.  
Each craft brewery puts a lot of time, effort and money into creating their products, and it shows. You can go into any liquor store these days and find yourself staring at endless rows of all different styles of craft beer.

A few weeks back, I found myself in this exact scenario. My in-laws were coming over, and I was looking to expand my father-in-law's Bud Light palate. Whatever I chose, however, I'd be committed to 6 beers... with a price tag similar to what a 24 pack of Bud Light costs. I decided to go a different route and started looking at the bigger bottles that are becoming more popular... the 22 ounce (750ml) "bomber" bottles. A few of these to share would be perfect to get to know different beers. 

Although the larger bottle size has been around since the pre-prohibition era, the origin of the term "bomber" is not clear. One possibility is from the "bumper" bottle terminology borrowed from England, where it was used more generally to refer to any beer bottle larger than a normal serving.

While we don't question where it came from, we do know this trend has some staying power. These larger bottles have been making their way into more and more restaurants around the country. In fact, ordering a bottle of beer is almost like ordering a wine. From drink menu presentations to the way it is served is now part of the whole experience.

Click here to discover five reasons why you should consider buying these larger bottles of beer. From better tasting beer to sharing with friends, ordering these bottle bombers has its advantages.

This week, we have brought in our first "bomber" bottle, Goose Island Sofie Belgian Style Farmhouse Ale. Belgian beer is one of the most popular styles of beer served in these bigger bottles. It is what they have served them in for centuries.

Come down and enjoy a glass of this tart, dry, sparkling ale with spicy white pepper. Then keep an eye out for more of these style of bottles to enjoy the full experience!

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